Welcome to the InPerspective^® newsletter, offering some of the most interesting and relevant consumer trends impacting the food and beverage industry. With so much consumer data available to marketers, it can be daunting to stay on top of trends, and to think about how to effectively manage and use these resources. To help with these challenges, Cargill Salt has created the InPerspective^® newsletter. Each issue shares information about the latest developments and issues of interest to food marketers and, more importantly, helps identify the potential implications for food manufacturing. This Web site will be updated regularly as we continue to review resources and share trends with you.

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InPerspective^® newsletter volume 5 summarizes some of the latest trends driving consumers’ shopping and eating habits.

We hope you find these articles informative and useful.

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