While some predicted that snacking would taper off as the economy faltered, the opposite is actually happening, according to Iconoculture. In fact, consumption of snacks is growing and is forecasted to increase by 14 percent by 2017. Why? Because consumers today see snacking as an integral part of their lifestyles, whether for sustenance, indulgence or enjoyment.

Snacking is stepping up in a big way, as consumers recognize that smart mini-meals can be a part of an all-day wellness plan. And don't discount the eating experience, especially in tough economic times, adds Iconoculture. Consumers looking to sample new flavors are turning to snacks as smart choices for their money. New definitions of what constitutes a snack are merging, with street foods and mini-meals showing up alongside classics like chocolate chip cookies.

Small bites that are big on choice (and flavor) allow consumers to indulge in their tastes without breaking the bank. Mini foods and street foods are providing a way for cash-crunched consumers to scale back without upending their lifestyles. Foods such as Tapas and Kogi (Korean tacos) sold as street foods offer consumers delicious new choices. Restaurants are selling treats inspired by street foods from around the world such as Malaysian black pepper clams, Egyptian-style baked fish and Cuban stuffed potato pancakes.

Bigger flavors are also becoming part of the snacking experience across generations. The Center for Marketing Intelligence reports that bolder tastes are especially important to children, and that "classic" children's flavors now include sour cream and onion, buffalo, taco and honey mustard.

With these trends, food marketers have the opportunity to create products using new flavor combinations and convenient portion sizes to satisfy consumers' snacking urges.

Sources:
  • Iconoculture, "Consumer Outlook: Restaurant 2009"
  • Iconoculture, "Consumer Outlook: Snacking 2009"
  • Center for Marketing Intelligence, "Trends in Kids' Meals," CMI Brief, September 2009
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